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Analyst Research IBM Synchronizes its Commerce 2.0 Strategy with ‘Smarter Commerce’ Initiative by IBM March 31, 2011 - (Free Research) In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C). (ANALYST BRIEF) VIEW ABSTRACT | GO TO

The Art of Social Sales by Oracle Corporation November 30, 2009 - (Free Research) Read this paper for a discussion from some of the top corporate leadership and thought leaders on how social selling, a.k.a. Sales 2.0, works in specific industries. Listen to what they have to say about how high tech, non-profits, retail, sports, and telcos do it. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

HP Social Intelligence Discovery Workshop: Understand the social media opportunity by Hewlett-Packard Limited January 04, 2012 - (Free Research) Read this informative paper to discover how you can tap into your consumer's social media behaviours for useful data. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Apply the power of CRM to build customer loyalty by Infor CRM February 07, 2012 - (Free Research) This tip guide comes straight from Paul R. Timm's book, 'Technology and Customer Service: Profitable Relationship Building.' Read on to learn how to utilize today's technologies for enhancing customer relationship management (CRM) strategies. (EGUIDE) VIEW ABSTRACT | GO TO

Use effective call centers to build customer loyalty by Infor CRM February 08, 2012 - (Free Research) This tip guide features chapter 6 from Paul R. Timm's book, 'Technology and Customer Service: Profitable Relationship Building.' Access this resource now to learn how to align business process with customer relationship management (CRM) initiatives, tips for CRM strategy and how to effectively leverage the call center to improve customer loyalty. (EGUIDE) VIEW ABSTRACT | GO TO

The Forrester Wave™: CRM Suites For Large Organizations, Q2 2010 by Microsoft October 18, 2011 - (Free Research) Read this Forrester Research Inc. analysis of 18 leading customer relationship management (CRM) suite solutions. See what vendors offer the best systems for BPM, ERP, TCO, midsized organizations, and basic needs. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM and Small Business: Smaller, Faster, Better by SugarCRM Inc. August 31, 2011 - (Free Research) The advent of cloud-based CRM applications has eliminated the significant initial budgetary barriers to entry for many businesses, and the proliferation of products geared toward smaller businesses has presented small business with options that allow them to choose based on specific features. Learn more about how CRM can help your small business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

E-Book: Leveraging CRM to Increase Sales Effectiveness in a Challenging Economy by SugarCRM Inc. September 22, 2010 - (Free Research) This e-book will explore the methods for optimizing sales efforts and working smarter to meet business needs in today’s economy. Continue reading to learn methodologies for increasing sales effectiveness and making this year a successful one for your organization. (EBOOK) VIEW ABSTRACT | GO TO

The 10-Step Guide to Buying the Right CRM Solution by SugarCRM Inc. July 12, 2011 - (Free Research) The CRM buying process can be reduced to a set of 10 steps that will help you pare down the field of potential solutions to a few vendors who are the best fit. This guide will allow you to move through 10 sets of steps. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Maximize the Value of On-Demand CRM with On-Demand Reporting by Business Objects August 2007 - (Free Research) Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM Your Salespeople Will Love by Oracle Corporation September 2007 - (Free Research) Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

MS Dynamics CRM Case Study: CRM Solution Helps Increase Sales by 30 Percent by Microsoft September 2008 - (Free Research) Find out how a Microsoft Dynamics CRM solution provided real-time tracking of inventory, leads, and account information and helped OXBO International increase sales by 30 percent. (CASE STUDY) GO TO CASE STUDY

The power of Call Centers and Customer Loyalty by Infor CRM February 2012 - (Free Research) Read this e-guide from our award-winning editorial team to learn strategies for how to utilize innovative technologies to improve your customer experiences, retain customers and gain loyalty. (EGUIDE) VIEW ABSTRACT | GO TO

Build Your Own SAP CRM Solution — and Know Exactly How Much It Will Cost by SAP America, Inc. July 2011 - (Free Research) This white paper provides an overview of a rapid deployment strategy designed to take the guesswork out of implementing CRM. Inside, learn how this approach can let you pick and choose features which matter the most to your organization while avoiding playing for ones you don't to provide an accurate, upfront price. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Walk Before You Run: Incorporating Social Channels Into Your CRM Strategy by SugarCRM Inc. November 2010 - (Free Research) Social channels are here to stay and should be part of your customer engagement strategy, as you will be re­quired to integrate these new channels sooner, rather than later. This paper will help you build the best road map to customer success, integrating both old and new channels into your customer experi­ence strategy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Navigating the path to satisfying online customer experience by Tealeaf November 2011 - (Free Research) Read this exclusive e-guide to get an executive-level, 360-degree view on which CRM approaches are best for different business scenarios -- from winning strategies for mobile users to social CRM tools to best practices for multi-channel customer experiences. (EGUIDE) VIEW ABSTRACT | GO TO

Working the Way Salespeople Work by Oracle Corporation September 2008 - (Free Research) Read this white paper to learn how SaaS implementations of CRM provide an entry point to data that more directly serves salespeople's needs with easy-to-use solutions that help them increase productivity and drive more revenue. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Optimizing the Application Testing of Your Siebel CRM Environment by Hewlett-Packard Company October 2008 - (Free Research) This paper is based on a SearchSoftwareQuality.com presentation, “Optimizing the Application Testing of Your Siebel CRM Environment,” sponsored by HP and Infosys. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Software as a Service Dramatically Improves CRM Success by Oracle Corporation February 2008 - (Free Research) Explore the results of this Yankee Group study aimed at determining how on-demand technology can be used to improve sales effectiveness. Gain a deeper understanding of the difference between sales administration and sales effectiveness and the role technology plays in driving revenue. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Creating Business Value with Communication-Enabled CRM Processes by SAP America, Inc. September 2008 - (Free Research) In this paper learn how companies can overcome the limitations in marketing, sales, and service processes by pursuing communication-enabled business processes (CEBPs)–enabled by communication systems that are integrated with business applications. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Cisco Unified CRM Connector 3.0 by Cisco Systems, Inc. The Cisco Unified Communications system is a full-featured business communications system built into an intelligent IP network.  (HARDWARE PRODUCT) GO TO DETAILED REPORT

Analyst's take: Microsoft Dynamics CRM boosts customer service and company profits by ComputerWeekly.com February 2011 - (Free Research) Microsoft Dynamics CRM enables organizations to improve customer service, effectively manage marketing and communications, and increase sales productivity, ultimately driving increased profits and reduced costs. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Butterfly Effect on Data Quality: How small data quality issues can lead to big consequences by Talend August 2011 - (Free Research) This white paper explores the butterfly effect of poor data quality on CRM, ERP, billing, data warehouse, and other enterprise systems. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

What's your Customer Experience Advantage? by SAP America, Inc. March 2011 - (Free Research) SAP Insider Article covering new SAP CRM innovations which help companies empower their employees, substantially improve the customer experience, and thereby achieve a competitive advantage. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best in Class Marketers Drive Enhanced Customer Loyalty by SAP America, Inc. September 2010 - (Free Research) This paper will explore how top-performing companies are capturing, integrating, managing, measuring and acting on valuable customer data throughout the entire customer lifecycle, in order to maximize customer loyalty and achieve Best-in-Class bottom-line results. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

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