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Best in Class Marketers Drive Enhanced Customer Loyalty by SAP America, Inc.

September 02, 2010 - (Free Research) This paper will explore how top-performing companies are capturing, integrating, managing, measuring and acting on valuable customer data throughout the entire customer lifecycle, in order to maximize customer loyalty and achieve Best-in-Class bottom-line results.

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Using Advanced Analytics to Gain Insights into Your Revenue Stream by SAP America, Inc.

February 20, 2009 - (Free Research) This CustomerCentric Selling® research can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance.

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Six Success Factors for Building a Best-Run Marketing Organization by SAP America, Inc.

October 18, 2010 - (Free Research) This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.

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CRM and Small Business: Smaller, Faster, Better by SugarCRM Inc.

August 31, 2011 - (Free Research) The advent of cloud-based CRM applications has eliminated the significant initial budgetary barriers to entry for many businesses, and the proliferation of products geared toward smaller businesses has presented small business with options that allow them to choose based on specific features. Learn more about how CRM can help your small business.

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IDC Case Study: Optimizing eCommerce Decisions at TIAA-CREF by Oracle Corporation

December 16, 2010 - (Free Research) This IDC case study examines the benefits TIAA-CREF, a Fortune 100 financial services firm, gained from automating their eCommerce marketing. By deploying Oracle Real-Time Decisions, TIAA-CREF was able to apply intelligent process automation to customize online customer interactions.

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Integrate Advanced Analytics with Salesforce.com for Greater Business Insight by Business Objects

January 2008 - (Free Research) The need for strategic information by department and executive managers is driving the transformation of tactical departmental systems into enterprise solutions, regardless of the size of the company employing the solutions.

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